In Times Square, the Pop Tart shop, called Pop-Tarts World, opened up to huge fanfare. The shop the pastry offers Pop-Tarts inspired cuisine and Pop-Tarts vending machines. At $ 1,000 per square foot, Times Square rent is a massive investment for the business, which hasn’t yet decided whether the Pop-Tart store is going to be a permanent fixture.
Pop Tart store features
There is just a little bit of anything offered up at the Pop-Tarts World. You are able to get just about anything at the Pop-Tarts café, including Pop-Tarts covered celery. For $ 1 per pastry, you are able to create your own variety pack of 12 flavors. Finally, the build-your-own Pop-Tarts bar lets you create just about any Pop-Tarts topping and flavor that you can think of.
Pop Tart store for brand visibility
Kellogg’s determined to open the Pop-Tarts store in Times Square because they feel it is a “mature brand”. The toaster treat is halfway between a breakfast bar and a pastry, and sales recently are relatively flat. Owned by Kellogg, the Pop-Tarts brand sold about $ 481 million worth of product in the United States in 2009.
Pop-Tarts inside your own kitchen
If you are not anywhere near the Pop-Tarts store in Times Square, that doesn’t mean you’ve to go without customized Pop-Tarts. Making your own Pop-Tarts is not only easy, but it could be healthier and less expensive. You can avoid the high fructose corn syrup and make your own for about 20 cents per Pop-Tart. In a bowl, combine 2 cups of flour with 1 tablespoon sugar, 1 teaspoon salt, 1 cup butter, 1 large egg, and a couple of tablespoons of milk. Roll out the dough on a floured surface and cut rectangles out. On half of the rectangles, spread anything from chocolate to jam. Use the un-spread half of the rectangles to top the filling, then seal it by pressing the edges with a fork. Refrigerate the dough when you pre-heat the oven to 350, and then bake for 20 to 25 minutes.
